Buyology has ratings and reviews. Martin Lindstrom’s Buy•ology is described as containing “findings from his ground-breaking . Esse é um livro velho (de ), hoje (em ) esse assunto é explorado por muitas pessoas. Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy.

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The only reason I gave this audio book 2 stars is that my sheer contempt for it kept me listening until the end. Acquista un Buono Regalo. If I put it in a box and give it to you as a present, you are disappointed, but if I say it was part of the Berlin Wall, you are libr.

Le bugie del marketing.

I learned about several different parts of the brain and their respective functions. Whenever his hypotheses were confirmed, Lindstrom seemed content and only occasionally attempted to explain why it might be so.

We can especially see this in the real world through visual advertising.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Vedi tutte le 3 recensioni. Who will primarily benefit from the use of this technology? Looking for More Great Reads? We want to see real testimonies. Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.


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Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

Which is a shame because marfin content, stripped of the puffery and exaggeration, is interesting and scientifically valid. To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? I recommend the butology to people patient enough to sit through the stories of how busy Lindstrom is flying around the world to meet with big name client because at the core of the book lie several interesting nuggets that reveal how the connection between what we think and how we act is not as strong as we would assume.

Or think about a rock.

Does advice from professionals or superstition boost sales? Ultimately Lindstrom himself is to blame, because he actually sounded interesting on NPR.

Branding is just beginning.

Buy-ology. Truth and lies about why we buy: : Martin Lindstrom: Libri in altre lingue

Random; Reprint edizione 1 gennaio Lingua: Consider how Gladwell can say obvious things in such a low-key way that you take time to consider his arguments fully. Perhaps most annoyingly Lindstrom implies or outright states that marketing and advertising literally force you to behave irrationally, a concept that any person with a brain worth scanning in the first place would tell you is exaggerated at best and hysterical at worst.


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Corporations, nations, companies candidates and brands can know our desires better than we do? Instead, this would be one of many, many examples where I had a conscious thought process that I can easily relate to you here: The book’s neuromarketing research backs up what is likely already obvious to most marketers.

Feb 20, Jamie rated it did not like it. If you want thorough analysis to teach you every trick there is, I suggest for you to search a new book.

Tyra wears a jumpsuit, and Andre Leon Talley wears a muumuu w Likely interesting ideas completely subsumed by self-aggrandizement and shitty writing. Branding is like a religion. Lindstrom says that research shows that families that have “rituals” raise happier, more productive kids. And companies would certainly love to make things that you’d simple have to have. Transform Your Business by Being Remarkable.

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Rituals Our senses are much more important than logos. His example is that hammers can do nasty things but there is no need to outlaw, restrict or ban hammers. I piccoli indizi che svelano i grandi trend.