Lester Wunderman is chairman emeritus and founder of Wunderman, which he launched in In , he identified, named, and defined. Lester Wunderman, “the father of direct marketing” and quite possibly the smartest “The objective is to be relevant, not to be personal, Wunderman says. Lester Wunderman’s autobiography, Being Direct: Making Advertising Pay, is now available in eBook form and can be purchased for Amazon Kindle, Barnes.

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Being Direct – Lester Wunderman – Google Books

Wunderman’s intimate first-person account provides a business road map wuderman the future. But people respond for a number of reasons. Read reviews that mention direct marketing advertising pay making advertising lester wunderman marketing then this book key techniques tips business. A consumer might become a customer. I highly recommend this one!

Hardcoverpages. This book is not yet featured on Listopia. But Roosevelt was an innovative president; he took the country along with him. Amazon Music Stream millions of songs. That changed the retailing world. Wunderman is an advertising pioneer and visionary.

Wasserman’s ideas and opinions about interactivity in advertising and the idea of Permission Marketing preceded the changing marketing environment we see now by about 20 years. Wunderman is an advertising legend and the pioneering father of direct marketing.


Lester Wunderman is chairman emeritus and lestef of Wundermanwhich he launched in lesrer He conceived and refined its basic strategies, and he gave it a name. Yuki added it Jan 10, Alexa Actionable Analytics for the Web. My key takeaways from this book are to understand that the way to achieve truly impressive breakthroughs is not to resort to tried and true formulas.

Mathew Anthony marked it as to-read Mar 25, Would you like to tell us about a lower price? I liked this book but it did take me some time to plow through it. Withoutabox Submit to Film Festivals. Top Reviews Most recent Top Reviews.

Being Direct : Making Advertising Pay Direct

Wunderman’s memoir is a look back on a life-time spent coming up with creative direct marketing solutions to business problems.

AmazonGlobal Ship Orders Internationally. The consumer clicks because she wants to know more.

The key insight to enjoying the book is to listen to Wunderman’s repsonse to legendary copywriter Maxwell Sackheim’s question, “What is it that you do? After an apprenticeship served at several agencies, Mr. Media has returned us to personal engagement. If a company is looking at direct marketing as a possible direction, this would be a good place to start to get an idea of wjnderman is involved, and what it takes to be successful.

If you have a customer, you have to nurture that relationship. It has to be dealt with carefully. How we began and the tough times and how we reacted. xirect


That was a wwunderman concept that you introduced. Return to Book Page. Born in a Bronx tenement, Wunderman started his own advertising agency with his older brother inat the age of It was somewhat relevant but was not personal. Comment on that as far as tying marketing behavior or marketing response to the financial impact or performance.

I grew up in hard times.

The market will change, brand awareness will change. We have to find out how analytics must grow because of these questions.

Readers will notice a tendency for Wunderman to toot his own horn, but don’t worry; it doesn’t ever become obnoxious. Amazon Drive Cloud storage from Amazon. There are no discussion topics lestdr this book yet. There is a big difference between being relevant and being personal, and I think that is one thing we need to be aware of.

We are running closer and closer to that danger line.