HUL has trained thousands of women in villages across India to develop an entrepreneurial mindset and make them financially independent. These women. Enlightening The Lives of Rural Women: Operation of Hul Shakti – Its Working & Principal, Dr. AER College of Management Studies & Research, In case the RSP visits only one existing SE village on any particular day. Unilever in India: Hindustan Lever’s Project Shakti-Marketing FMCG to HUL found it difficult to set up a distribution channel in rural parts of.

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Therefore, creating a self-sustaining model of micro-entrepreneurs in these areas made sense. An initiative which helps support Project Shakti is the Shakti Vani programme.

Sales on the other hand came in at Rs 95 bn up 2. However, rural markets present their own sets of problems. Spend up to Rs 60, pay next month Instagram accidentally rolls out major change in app, pulls it back Xiaomi Redmi Note 6 Pro with powerful Snapdragon accidently leaks on Flipkart Facing call drops? It includes a full income statement, balance sheet and cash flow analysis of HIND. Moreover, men were not liable to go to a dhakti house and buy products.

Thursday, December 11, Case: The company countered this problem by hosting Shakti Days. Lamborghini Veteran filmmaker Mrinal Sen passes away at 95 More.

Empowering Women – and Men

Equitymaster is not an Investment Adviser. The long term aim of the company is to haveAmmas coveringvillages and reaching m people. He says that he hopes to see Project Shakti spread to Africa by the year-end.

The 5 Minute Wrapup Profit Hunter.

Project Shakti has helped thousands of women – and also men.

Project Shakti business model overview “. Sales on the other hand came in at Rs 92 bn up Under this programme, trained communicators visit schools and village congregations to drive messages on sanitation, good hygiene practices and women empowerment. The representative of the company meets the panchayat and the village head and identify the woman who they believe will be suitable as a SA.


After training she is asked to put up Rs 20, as investment which is used to buy products for selling. The 5 Minute Wrapup. Market Stats Other Indices Gold. Sign Up Forgot Password? Shrikanth Jul 31, Moreover, the company has ready consumers in the SAs who become users of the products besides selling them.

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The performance data quoted represents past performance and does not guarantee future results. Project Shakti business model overview.

shaktii Comments are moderated by Equitymaster, in accordance hu, the Terms of Useand may not appear on this article until they have been reviewed and deemed appropriate for posting. I worked and that was worst exp with shakti at Punjab ,,,,,,friends don’t spoil your carrier in shaktiit is totally fraud Most Popular My Latest Recommendation is the Perfect Play on the Rise of Electric Vehicles Profit Hunter Studg 18, As the debate heats up on who the future belongs to – electric vehicles or Studg Combustion Engines, here’s a stock that makes sure you will be on the winning side, without taking sides.

The main advantage of the Shakti programme for HUL is having more projeft on the ground. For example, a problem faced by HUL was that the SAs were more inclined to stay at home and sell rather than going from door to door since there is a stigma attached to direct selling.

Launched inthe Shaktimaan initiative encourages men in the Shakti Ammas’ families to distribute its products in village clusters, and provides them bicycles. Here an artificial market place was created with music and promotion and the ladies were able to sell their products in a few hours without encountering any stigma or bias.

By this token, Project Shakti is not only encouraging the enterpreneural spirit in the rural women but is also working towards financial independence of the women. Your strategy for investing in and beyond. Before acting on any recommendation, subscribers should consider whether it is suitable for stuvy particular circumstances and, if necessary, seek an independent professional advice.


Equitymaster requests your view! The project was designed for the Indian market. Newer Post Older Post Home. Here’s an analysis of the annual report of HIND. Here you will get all the material related only to management studies. By the following measures Shakti can contribute for HLL bottom line. Projects like Project Shakti proiect go a long way in ensuring inclusive growth in India. Also includes updates on the valuation of HIND. Information herein is believed to be reliable but Equitymaster does not warrant its completeness or accuracy and expressly disclaims all warranties and conditions of any kind, whether express or implied.

HUL: Project Shakti business model overview

In the meantime, cae may want to share this article with your friends! These include poor infrastructure, dispersed settlements, lack of education and a virtually nonexistent medium for communication.

How insider buying and a super-investor increasing his stake helped us to find our next recommendation. Equitymaster Agora Research Private Limited. We also have a project related to distribution of product in rural areas particularly which requires women, so in case if anybody interested we can work together. Key features of project Shakti are: Please send me project shakthi report. Any act of copying, reproducing or distributing shxkti newsletter whether wholly or in part, for any purpose without the permission of Equitymaster is strictly prohibited and shall be deemed to be copyright infringement.