In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by . Full Book Review: Cashvertising Book Review. Cashvertising Summary by Drew Eric Whitman presents secrets of customer psychology that will help you sell anything to anyone. Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of.

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Ad-Agency Secret 4 – I don’t agree with this. The cashvertisihg Foundational Principles of Consumer Psychology Now we enter some very heavy psychological and sociological theory, specifically related to advertising and marketing. The author just pours in tenths The book is a collection of techniques and hints that can help boost advertising efficiency and sales for almost anything.

In most cases, yes. Desire vrew be free from fear, pain, and danger. There are so many secrets I love in this book. Quck read, has some helpful relevant tips.

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Repeat your contact information, and push your prospect to take action! People feel pleasure when their czshvertising are satisfied.

If you e-mail your ads, note that your customers will most probably want to receive e-mails no more than once a week. Only in the final stage do they become loyal clients. Advertising-plain and simple-is about selling product and services.


Cashvertising by Drew Eric Whitman

The best part I liked was on page when he says, “”Advertising is not supposed to be entertainment! It’s business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it.

That is exactly what this summary is about. Return to Book Page. We use cookies to give you the best possible experience. This book is a gold mine! Use photographs and illustrations, and create a balance between graphics and text.


As someone looking to learn more about writing copy and advertising, this book was incredible. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: This book is supposedly published in cashvertisung social media were already in place and getting attention and some of the ad budget.

Cashvertising by Drew Eric Whitman –

The author shares simply how to use ads to create a response, and showed me that advertising is more than drfw words, it is art. The Best Books of By using our website you agree to our use of cookies.

Over time, believes that consumers form through rational analysis are much more likely to stick. You may be entertained by it, but that’s not its purpose. There are a total of 17 theories, and the great part is, they are NOT over-complicated scientific article-style reads. Sales is a subset of advertising. Visit the author’s site for more info at cashvertising.


Well, advertisers have figured out the needs consumers cashvertisingg will get consumers to BUY.

This book is a masterpiece. Whitman primarily focuses on print advertising so that some contemporary readers may wish for more information on Internet advertising. Sellers need to understand human psychology since they have to use persuasion. It sounds obvious when I write it. Whitman has laid out and you will be sure to get a better bang for your buck on any ads.

Cashvertising : Drew Eric Whitman :

Walmart does it, car companies do it, and even consultants do it satisfaction guaranteed or your money back! Excellent book packed with great tips on copywriting, sales, marketing, design, consumer psychology and other deew. Do not confuse click-through rate with increased sales. Ads with sale prices draw 20 percent more attention.

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While cranking up the scarcity does rake up the sales, what happens when the deadline expires? While I didn’t agree or would want to use some of th As someone looking to learn more about writing copy and advertising, this book was incredible.

However, it’s not a five star book. Goodreads is the world’s largest site for readers with over 50 million reviews.