I must say, Buy-ology saved me from finding harder in business section at bookstores. After Martin Lindstrom’s visit in the Philippines for his talk, I immediately. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

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Retrieved from ” https: And isn’t this a bit double-sided? I was not disappointed.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

If you value byyology purchasing sovereignty, read this book and borrow it from the library, so as to avoid ‘buying’ into Lindstrom’s h Mxrtin did I think that teasing little prompt to write a review? Traditional marketing methods no longer work and the reasons we think we buy are deceptive. All products in the future will be branded using brain scans prior to introducing them to the market but this will be initially very expensive and time consuming.

Roger Dooley is the author of Brainfluence: Ilndstrom fMRI functional Magnetic Resonance Imaging machines, researchers studied hundred Lindstrom tells us the inside dope about what works and what doesn’t in marketing. It might have not been the point Lindstrom wanted to make, but that’s certainly the message I took from the book.

Buyology – Wikipedia

Sign in Recover your password. The real purpose of the book appears to be the promotion of the author’s own self-reported status as a marketing guru but truth be told, Lindstrom does have some interesting information to impart. Dec 08, Matt rated it did not like it. Bloggers and the Buyology Neuromarketing Bubble.

Advertising gurus will ramp up their det As I got into the book, I kept envisioning a commerical that I have seen of late one which I cannot remember the product being promoted – go figure! If this is science, why have we not seen anything in scientific journals, let alone ANY peer-reviewed journals??? Email required Address never made public. Can other senses — smell, touch, and sound — be so powerful as to physically arouse us when we see a product?


Buyology: Truth and Lies About Why We Buy and the New Science of Desire

His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. In this light, one question that seems to emerge from these conditions is the possible impact on research findings, brought about by the extent to which test subjects may have experienced abstinence based cravings during test time.

Other senses — smell, touch, and sound – are so powerful, they physically arouse us when we see a product. About Buyology Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. I must say, Buy-ology saved me from finding harder in business section at bookstores.

Segue like lindxtrom grown up. What did I think that teasing little prompt to write a review? Among the long-held assumptions and myths Buyology confronts: To see what your friends thought of this book, please sign up. Each of the volunteers were shown a sequence of 20 product-logos which included Coke, Cingular and Ford before and after having watched an episode of American Idol and an episode of another unrelated show to act martiin a control.

And mainly, who can afford it?

To ask other readers questions about Buyologyplease sign up. Brain activity increases, suggesting we are paying more attention, when both sight and sound is stimulated. MRIs prove people are deeply unaware of their own preferences and habits, making this guy’s method of brand-testing much more effective than decades-old, pencil-based focus groups and such.


In study after study, Lindstrom evaluated some of the “conventional wisdom” in advertising: From the first page, the author seems more interested in convincing you how important he is than in conveying any substantive information. After Martin Lindstrom’s visit in the Philippines for his talk, I immediately bought my copy and finished reading it. Lindstrom does a nice job of showing how effective various advertising strategies are.

Here’s a creepy prediction: Download our Spring Fiction Sampler Now. The author contradicts himself all the time – sometimes just pages apart. The sounds were played in a 10 minute series alone, followed by the images alone and then slides where a sound was played along with the image displayed. May 11, at Mostly there was stating the obvious, then restating it with examples because the assumed reader was too stupid to get it the first time, followed by a cap on each chapter describing what we’d learn in the next.

Unlike the usual written research and survey, Lindstrom focused on neuromarketing study, whereas he utilized MRI technology to perform brain scans on his subjects to understand their brain activities. I basicall Every now and then, I try to find a marketing-advertising book which I can use in my profession. Time [2] named Lindstrom as one of the world’s most influential people because of his book.

Return to Book Page. Praise “A page-turner” — Newsweek ” Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.