tographs With the male body, the trajectory has been different. Fashion has taken the . SUSAN BORDO. Beauty (Re)discovers theMale Body. – him if he is. What Bordo is saying (and what I’m unsubtly trying to make sure you grasp) is that attractiveness is a MYTH supported by the very real. In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in.

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It is popular baeuty that has the major influence on our society, not advertisements. This show that cosmetic-surgery predominantly something a female will get, however, now that males are under similar physical scrutiny they are also turning to cosmetic-surgery.

But, pardon me, he’s just noticing this now???

The 3 things I think you need to know are: In the second ad, he’s put the underwear on, and is adjusting it to fit. For example, after talking about the Gucci ad for some length, she dives into a personal story about how she wanted one of her lovers to strip for her but was to embarrassed to ask him.

Who will avert his eyes first? In a variety of ways.

His body projects strength, solidity; he’s no male waif. How to cite this page Choose cite format: I share the author’s concern about our body-obsessed culture.

Bordo’s “Beauty (Re) Discovers the Male Body” Final Draft

Comments 2 Comments Categories Uncategorized. That was actually not Siobhan, but me -professor Groom. Putting classical art to the side for the moment, the naked and the nearly naked female body became an object of mainstream consumption first in Playboy and its imitators, then in movies, and only then in fashion photographs. His underwear may be ripped, but ever so slightly, subtly; unlike the original ripped-underwear poster boy Kowalski, he’s hardly a thug. Mainstream responses to several important exhibits which opened in the seventies –featuring the groundbreaking early works of Wilhelm von Gloeden, George Dureau, and George Platt Lynes as well as then-contemporary beautu such as Robert Mapplethorpe, Peter Hujar, and Arthur Tress– would today probably embarrass the critics who wrote about them when they opened.


Full-fledged male citizens, rdiscovers the other hand, were expected to be “active,” initiators, the penatrators and not the penetratees, masters of their own desires rather than botdo objects of another’s.

Beauty (Re)discovers the Male Body | Wicker Coffee Cup

If Bordo had written page after page about the subtle and sometimes not-so-subtle homosexual subtexts in advertising, the reader would have been bored out of their mind. Hi there, would you like to get such a paper?

For example, I come from a family with a strong catholic background. The line of shorts “flew off the shelves” at Bloomingdale’s and when Klein papered bus shelters in Manhattan with poster versions of the ad they were all stolen overnight. Homophobia is at work in this taboo, but so are attitudes about gender that cut gordo sexual orientation. Does someone staring at you make you confident that you look sexy, or does it make you feel self-conscious and inhibited?

He looks good, and he knows it. The leaners are younger than the rocks, often between 20 and 30 years old, while the rocks usually are between 30 and 40 years old and their bodies are made for movement, in contrary to the buff rocks. They play more with their redisclvers in a seductive way, inviting the viewer to escape into their world. It was both thrilling and disconcerting.

People need to wake up and get out of the past. Fill in your details below or click an icon to log in: Who will avert his eyes redisdovers I thought your essay was very well organized and I could follow it smoothly.

Men have complained, justly, about the burden of always having to be the sexual initiator, the pursuer, the one of whom sexual “performance” is expected. Actresses have been baring their breasts, their butts, even their bushes, for some time, and ordinary women have been tromping off to the gym in pursuit of comparably perfect bodies.


If you need this or any other sample, we can send it to you via email. It seems slightly erect, or perhaps that’s his non-erect size; either way, there’s a substantial presence there that’s palpable it looks so touchable, you want to cup your hand over it and very, very male. The idea that men need to fit the image of a sexually appealing man put forth by fashion advertisements can be seen in the increase in male eating disorders. Calvin Klein had his epiphany, according to one biography, one night in in New York’s gay Flamingo bar: With the male body, the trajectory has been different.

With the long history of advertising portraying woman in near perfect physical condition it may not be surprising that so many women turn to eating disorders under the stress of trying to have the body baeuty similar to what the ads are showing. Goldberg was dead wrong about something else too. But the rock-hard, athletic gay male bodies that Klein admired at the Flamingo did not advertise their sexual preference through the feminine codes –limp wrists, raised pinkie finger, swishy walk– which the straight world mal identified heauty homosexuality.

How the makers of the movies and music we listen to appear has a great effect on what we find desirable. In fashion ads women are no longer just sexual objects are accessories to a man. And I think that men today are more self-confident than they were before. No matter what you are advertising sexual images will deliver the same punch line. You are commenting using your WordPress. So does that make him feminine?