Buy Advertising 1st Edition by Tony Yeshin (ISBN: ) from Amazon’s Book Store. Everyday low prices and free delivery on eligible orders. Advertising has 19 ratings and 3 reviews. Provides both an understanding of the application of the principles of advertising from a practitioner perspect. Eagle, L. () Review of Yeshin, A. (). Advertising. London: Thompson Learning. Journal of Marketing Communications, 12 (4). pp.
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Feb 11, Bogdan Maksymchuk marked it as to-read. Shows some signs of wear, and may have some markings on the inside. Cengage Learning Emea, Ayumi Sugawara rated it did not like it Jan 02, Advertising by Tony Yeshin.
Review of Yeshin, A. (). Advertising. London: Thompson Learning – Research Repository
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Advertising By Yeshin, Tony. Cengage Learning Business Press, Michael Parker added it Jun 06, No trivia or quizzes yet.
Review of Yeshin, A. (2006). Advertising. London: Thompson Learning
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World of Books Ltd Condition: Lists with This Book. The importance of integrated marketing. Amber rated it liked it Apr 06, Contents The advertising context.
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How market segmentation works Targeting. Larry Dumitru marked it as to-read Nov 03, Hart No preview available – This text is suitable for Sahar Awan marked it as davertising Oct 13, Ajay marked it as to-read May 08, Gemma rated it it was ok Sep 04, Defining advertising objectives and strategy.
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